Heineken® traz taça da UEFA Champions League ao Brasil e apresenta nova campanha “Fãs têm mais amigos”

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A Heineken®, patrocinadora oficial da UEFA Champions League e uma das parcerias mais longevas do marketing esportivo global, anuncia a chegada ao Brasil da taça oficial do torneio — um dos maiores símbolos do esporte global — e que celebra um novo capítulo dessa trajetória, reforçando o futebol como uma plataforma estratégica de conexão cultural, social e emocional entre fãs. A iniciativa faz parte da campanha “Fãs têm mais amigos”, nova plataforma global de patrocínio da marca.

Baseada na ideia de longa data da Heineken® sobre a importância da sociabilidade, e inspirada no livro de mesmo nome (Fans Have More Friends), de Ben Valenta e David Sikorjak, a plataforma reflete como paixões compartilhadas ajudam as pessoas a se conectarem naturalmente. É a primeira vez que a marca reúne seus patrocínios em futebol, Fórmula 1® e festivais de música usando o fandom como um catalisador social e como forma de elevar experiências sociais em um mundo que pode parecer cada vez mais solitário.

O filme da campanha foi criado pela agência LePub e dirigido pelo premiado diretor Frederik Bond e produzido pela Stink Films, e celebra as amizades espontâneas que surgem entre fãs sempre que há um jogo, uma partida ou um show. Com a participação de alguns dos embaixadores mais conhecidos da marca, como Max Verstappen, Virgil van Dijk e o DJ Martin Garrix, o filme captura a essência de fãs se reunindo e criando conexões a partir de paixões em comum por esporte e música.

Como parte das comemorações, a marca realiza a UEFA Champions League Trophy Tour, que passará pelas cidades de São Paulo, Porto Alegre e Rio de Janeiro com experiências proprietárias que conectam futebol, cultura e socialização — levando a taça para contextos inesperados e expandindo o território do esporte para além do universo tradicional. Mais informações serão reveladas em breve.

Com mais de 30 anos de patrocínio da UEFA Champions League, a marca tem sido protagonista na construção de experiências que aproximam fãs do campeonato, consolidando o evento esportivo como uma plataforma estratégica de conexão, entretenimento e cultura.

“Na Heineken®, entendemos a UEFA Champions League como uma plataforma que vai além do jogo. Nosso papel é transformar essa paixão em experiências relevantes, que conectem pessoas de forma genuína e ampliem o significado de assistir futebol hoje. A Trophy Tour materializa isso ao levar a taça para contextos inesperados e criar momentos que aproximam ainda mais os fãs entre si e da competição”, afirma Guilherme Bailão, Diretor de Experiências e Patrocínios do Grupo Heineken no Brasil.

A plataforma continuará sendo implementada ao longo de 2026, com ativos 360° e presença em momentos-chave do calendário de futebol, Fórmula 1® e música, incluindo a final da UEFA Champions League, a final da UEFA Women’s Champions League, entre outros patrocínios.

Ficha Técnica | Sponsorship +Trophy Tour 2026
BRASIL

HEINEKEN

Heineken® VP Marketing: Cecilia Bottai Mondino

Heineken® Sr Director BU: Eduardo Baggio Garcia Picarelli

Heineken® Brand Director: Igor de Castro Oliveira

Heineken® Brand Manager: Fabrizio D’Angelo, Williane Vieira, Isabela Fagundes

Heineken® Brand Sr Analyst: Carlos Máario Rico Franco

Heineken® Consumer Connections Director: Fernanda de Souza Saboya Barros

Heineken® Media Manager: Luiza Agostini Giannini, Luana Mello Belchior Vieira

Heineken® Media Specialist: Maria Rivaz

Heineken® Corporate Comms Sr Manager : Rafael Golfe

Heineken® Corporate Comms Manager: Beatriz Massi França

Heineken® Brand PR & Influence Sr Manager: Adriana Teixeira

Heineken® Brand PR & Influence Manager: Camille Pereira Nunes Feitosa

Heineken® Digital & Data Coordinator: Eduardo de Paiva Vieira

Heineken® Brand Growth Coordinator: Estela de Oliveira Marcondes

Heineken® Brand Experience and Sponsorship Director: Guilherme Bailão

Heineken® Brand Experience and Sponsorship Manager: Palloma Medina de Araújo Lima

Heineken® Brand Experience and Sponsorship Analyst: Pedro Araújo Rocha dos Santos

LEPUB

Presidente interina: Déa Fernandes

CCO: Laura Esteves

CSO: Marie Alonso

Executive Creative Director: Greg Kickow, Rafael Alves, Yan Prado
Creative Director: Leandro Vilas
Associate Creative Director: Caio Lima, Nayla Alana
Jr Art Director: Andreza Aragão

Executive Business Director: Juliana Dantas

Account Manager: Marina Roge, Thais Murari

Account Supervisor: Nathália Costa

Executive Strategy Director: Marilia Duran

Strategy Manager: Bruna Coelho, Estela de Luca

Content Manager: Thais Vargas

Community Manager: Thais Montenegro

Media Director: Priscilla Leite

Media Manager: Victorya Palma, Jussara Bezerra, Gustavo Cardoso

Media Supervisor: Carla Tassi, Sheila Romão, Raquel Lopes

Media Assistant: Eric Bueno

Business Intelligence Director: Jessica Nahal

Business Intelligence Manager: Gabriela Jung

Business Intelligence Supervisor: Maiara Amaral

Communication Director: Mafê Malozzi

Communication Analyst: Carolina Cesario

PUBLICIS PRODUCTION

CPO: Tato Bono
Head of Production: Priscila Sanches

Senior Creative Producer: Marcelo Augusto e Bea Brandão

Produtora Executiva: Gabriela Carvalho
Gerente de pós produção: Maurício Castro

Coordenador de pós produção: André Vital
Producer: Natasha Zaminiani
QA: Julia Vieira
3D: Rox Studios

BR MEDIA

Gerente Comercial: André Félix

Analista Comercial: Peter Timko, Pedro Perassoli e Camila Angel

Diretor de Planejamento: Pedro Dorta

Gerente de Planejamento: Samira Chain

Analista de Planejamento: Alice Garrote

Diretora de Operações: Rafaela Sgariboldi

Diretora de Atendimento: Bianca Chagas Garcia

Gerente de Atendimento: Raphael Oliveira

Analista de Atendimento: Rafaella Pilão

Diretora Data & insights: Andrea Cabral

Gerente de Data & Insights: Giovanna Caldano

Analista de Data & Insights: Matheus Monteiro

Business Development Manager: Ana Shynyashiki

Business Development: Felipe Tavares

DENTSU 

Global Account Director: Tiana Odavic-Shean

Senior Strategy Partner: Anna Kandasamy

Strategy Director: Rene Jellitsch

Senior Strategic Planner: Jack Bilbarnie

Senior Strategic Planner: Jack McCullogh

Partnerships Manager: Julie Le Houzec

Media Vice President: Viviana Maurman

Media Director: Raphael Cunha

Media Manager: Marcelo Barbosa

Business Manager: Ana Carla Melo Sartori

Business Supervisor: Julia Santos

Media Supervisor: Gabriel Ortiz

Media Senior Analyst: João Guimarães

CIRCULO CRM

Business Manager: Letícia Silveira e Thais Murata

Redatora: Marina Costa

Designer: Polyana Tarquinio

Senior strategist: Nathalia Farkas

Senior analyst: Otávio Ikegami

Marketing Cloud Analyst: Joice Felix

Data Analyst: Paulo Bani

FLOW

Direção: Bruno Rubim

Direção, gifs e montagem: Isabela Campos

Cinegrafistas: Guilherme Medaglia, Daniel Victor

Gifs / Stop Motion: Lucas Antonio Oliveira

Fotos: Victor Mayer

REDDOOR

BU Director: Luiza Lunardelli

Project Manager: Renata Mendes

Chief Marketing & Innovation Office: Caetano de Padua

Head of Planning & Creative: Vinicius Veçoso

Planning Manager: Luiz Menezes

Planning: Daniel Rezende

Art Director: Ricardo China

Art Director Assistent:Vinicius Pedro

Production Coordinator: Viviane Gomes

Executive Producer: Mateus Zanca

Production Assistant:Luciana Hide

Visual Communications Producer: Priscila tavares

Infrastructure Produce: Leonardo Machado

Technical Director: Fabio Andreoli

Artistic Director: Felipe Santos

Content Producer:Erica Schwarz

3D Motion Designer: Maycon Martines

Architect: Fernando Melo Filho

Purchasing Coordinator: Guilherme Hutter

LEMA+

CO-Founder & CEO: Leandro Matulja

CO-Founder & COOPRESS LEMA: Leticia Zioni

Partner & CCO: Guilherme Maia

Account Director: Maria Puebla

Account Coordinator: Ana Luiza Galvão

Services and Project Manager: Felipe Klingelhoefer

Creative Strategy Manager: Rafael Castro

Creative Strategy Coordinator: Sidney de Oliveira

Creative Leader: Rodrigo Guarizo
Creative Copywriter: Thales Ferreira
Creative Leader: Ruan dos Santos

Creative Art Director: João Guedes

Community & Influencer Coordinator: Gabriela Rossi

Community & Influencer Specialist: Guilherme Silva

Community & Influencer Specialist: Victoria Mamelli

Community & Influencer Assistant: Artemis Pantazopoulos

Press Officer Director: Luís Dolci

Press Coordinator: Letícia Saraiva

Press Officer: Isabella Gomes

Press Officer: Mayara Grosso

GLOBAL

HEINEKEN

Head of Global Heineken® Brand: Nabil Nasser

Heineken® Global Sponsorship Director: Roeslan Danoekoesoemo

Heineken® Global Communication Director: Dana Katz

Heineken® Global Communication Manager: Yoann Hellot

Heineken® Head of Digital Advertising: Bram Reukers

Heineken® Global Digital Manager: Larissa Koper

Heineken® Digital Innovation Manager: Jared Martinez Alejo

Heineken® Head of Brand & Consumer PR: Jonathan O’Lone

Heineken® Brand Global PR Lead: Joey Brophy

Heineken® Head of Global BTL Marketing: Rutger Van Der Stegen

Heineken® Global Media Lead: Mariana Goes

Heineken® Global Sponsorship Director: Roeslan Danoekoesoemo

Heineken® Global Sponsorship Manager: Annamaria Füzy
 

LE PUB

Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli

Global Chief Creative Officer: Cristiana Boccassini

Global Chief Creative Officer: Mihnea Gheorghiu

Creative Director: Giulia Trimarchi

Creative Director: Gian Marco Panichelli

Global Chief Creative Officer: Kika Douglas

Art Director: Luca Nante
 

Copywriter: Francesca Marchesi

Art Director: Vincenzo Russo

Copywriter: Alessandro Traverso

Deputy Head of Art: Giuseppe Vescovi

Associate Creative Director: Adrian Gambaretto

Senior Designer & Art Director: Niccolò Orso Campanini

Global Client Service Director: Shirine Aoun

Global Client Service Director: Alexis Delwasse

Global Business Director: Francesca Baldrighi

Global Account Director: Rossana de Rosa

Global Account Supervisor: Costanza Angeletti

Global Account Manager: Sara Margheritta

Global Account Executive: Chiara Allievi

Global Chief Strategy Officer: Sol Ghafoor

Head of Strategy: James Moore

Comms & Experience Strategy Director: Max Beckers

Strategist: Aneta Junkova

Global Head of PR and Communication: Isabella Cecconi

PR Director Culture & Entertainment: Alfa Djalo

Senior PR Manager: Luca Orioli

Global Chief Production Officer: Francesca Zazzera

Producer: Margherita Fonseca

Senior Post Producer: Miriam Ottina

Print Producer: Giorgia Bellondi

Production & Print Manager: Tina Paolella

Digital Art Director: Ariberto Anastasi
 

VIDEO PRODUCTION

Production Co: Stink Films

Director: Fredrik Bond

President/EP: Daniel Bergmann

Managing director Stink: Klara Kralickova

Executive Producer: Kseniya Kurochkina

Executive Producer: Solana Keenan

Producer: Petr Moravec

DOP: Roman Vas’yanov

Production Designer: Lucie Amosse

Stylist: Urşa Grahovac

Offline edit: Marshall Street Editors

Editor: Patric Ryan

PHOTO PRODUCTION

Production House: Bread the makery

Photographer: Justin Bettman

Executive Producer: Iulia Dancila

Service Producer: Florin Patrascu

Service Production Manager: Mihai Cristescu

Service Production Coordinator: Catalin Varga

Photo Assistant: Wilder Marroquin

Director of Photography: Adrian Silisteanu

Gaffer: Dan Lita

Production Designer: Anca Miron

Wardrobe Stylist: Ovidiu Buta

Hairstylist: Sebastian Sarghe

Make-up artist: Carmen Bogdan

Post production: Recom Farmhous

Editor: Jong Yoo, Steven Orts, Andrew Coleman, Alex Pundt

3D & retouch: B612 studio

Editor: Davide Calliguori, Pietro Smurra, Daniele Tribi

VIDEO POST-PRODUCTION

Post Production: Prodigious Italy

Head of post production: Alfredo Beretta

Post producer: Camilla Colabona

Editor: Antonio Civilini

Editor: Enrico Munarini

Vfx Post Production: Prodigious Italy

Color post production: Company 3

Colour Executive Producer: Ellora Soret

Colour Producer: Kerri Aungle

Colourist: Dan Moran

Audio post production: Disc To Disc Productions S.r.l

Sound Design/SFX/editing and mixing: Antonio D’Ambrosio

AI Integration: Mirko Soldani

Sound Producer: Paola Calovi

MUSIC

Composition: Cheek To Cheek

Artist: Frank Sinatra

Writer: Irving Berlin

Label: (P) 1959 Capitol Records

Publisher: Universal Music Publishing Group

Music Company: Sizzer

Music Supervisor: Richard Aardenburg

Music Licensing: Veronika Muravskaia

Executive Music Supervisor: Sander van Maarschalkerweerd

BOOMERANG – DIGITAL PRODUCTION

Executive Producers: Han Schuurman, Laura Thrower

Lead Editor: Mike Duistermaat

Online Editor: Shebanjah Klaasen

Post Producers: Adam Crick, Julia Vinchon

THE ROMANS- PR

MD: Kate Brazier

Executive Creative Director: Dan Roberts

Creative Director: Jordan Kavanagh

Director: Joe Burdon

Associate Director: Mollie Streek

Senior Account Director: Sophie Lambert-Russell, Erin Archer

Account Director: Hamish Murdoch

Senior Account Manager: Robyn Bowden

Account Manager: Poppy King

Senior Account Executive: Warren Davis

Account Executives: Felix Clark, Rebecca Kapoor, Charlie Warren

VML- BTL

Chief Creative Officer: Sandra Bold

Creative Director: Greg Saynor

Creative: Leena Lum

Copywriter: Chris Cilliers

Lead Designer: Mark Mordecai

Design Director: Joe Dear

Senior Designer: Jon Warner

Business Director: Sophia Blake

Senior Account Manager: Kristina Lipinskaite

Strategy Director: Nataliia Dotsenko

Senior Strategist: Paige Jowsey

DESIGN BRIDGE – BTL DESIGN 

Creative Director: Peter Eisen             

Client Business Director: Elseline Ploem          

Design Director: Giovanni Pinzani        

Senior Strategist: Henry Deane            

Senior Designer: Yann Marzolff           

Senior Designer: Niels Grimbergen        

Senior Designer: Christian Stoytchev      

Senior Designer: Maarten van Disseldorp  

Senior Artworker: Jeroen Meijer  

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